Web

I create digital experiences that are easy to use, accessible, responsive, measurable, and discoverable. You know, the important stuff.

I am a full-stack developer with a love for the front-end. I work extensively with WordPress and approach every project with a strong focus on user-centered design. I make sure that everyone can use these sites, not only because “the man” (WCAG) tells us to, but because it’s the right thing to do. I make sure sites work (users complete their tasks, stakeholders meet their goals) because analytics is my (self-proclaimed) superpower. Also, SEO is my love language, so there is that. I love the entanglement of designing for looks, function, and purpose.

Along my web journey, I have had the honor and privilege of working with insanely smart people who have raised my bar. As a result, I have a career that I love and respect. I try to make sure that shows in every project that I create.

Core Skills

  • WordPress Development – Custom child-theme development, Gutenberg, Full Site Editor, Elementor, WooCommerce, multisite management.
  • Front-End Development – HTML5, CSS/Bootstrap, SASS, JavaScript/jQuery, responsive design.
  • User-Centered Design & Accessibility – WCAG standards, digital accessibility, wireframing, personas, usability testing.
  • SEO – Search engine optimization strategies, Yelp, Google Search Console.
  • Analytics – Tableau, GA4 and Looker Studio implementation.
  • UI/UX Tools – Figma, Adobe XD, Photoshop, Chrome Inspector Tools.
  • Version Control & Workflow – Git, GitHub, CLI, FTP, Visual Studio Code, PHP Storm.
  • Project Management & Agile Delivery – Kanban, Agile methodology, stakeholder communication, requirements gathering.
  • PatentsInternet strategic brand weighting factor


Web Experience

IT Web Designer/Developer
UNC Chapel Hill

  • Build and maintain custom WordPress themes
  • Ensure WCAG accessibility compliance
  • Track performance with GA4 analytics
  • Train content editors and support site management

WordPress Web Developer
High Point University

  • Created responsive Gutenberg landing pages for national campaigns
  • Improved SEO & accessibility scores by 30%+
  • Standardized multi-site environments and reduced content clutter by 40%

Front-End Web Developer
Freelance

  • Designed and developed custom WordPress sites for small businesses
  • Focused on user-centered design and responsive layouts
  • Delivered full project lifecycle: planning → design → launch

Lead Information Architect / Software Engineer
IBM

  • Designed navigation strategies and site structures for IBM’s web platforms
  • Produced wireframes, prototypes, and usability testing
  • Championed user-centered design across development teams

My Portfolio